Project Overview
Objective
The objective of this initiative is to cross sell experiences to customers who have purchased a hotel or package from Secret Escapes.
Holibob will leverage customer data passed from Secret Escapes to send communications and personalize an experiences marketing platform unique to each customer.
Customer Journey to Experiences Marketing Platform
Channels
WhatsApp
Email
Deployment
Message timings:
24 hours from arrival date
Same day of arrival date
[depending on trip duration] in destination message, on the second day of the trip
Bookings to include at launch:
Packages (flight + hotels), with only 1 destination
Multi-destination package to be addressed in Phase 2 (time TBD)
Hotel-only bookings (ALL)
Destinations
Update booking count and share per booking type (to be shared by Secret Escapes )
Destinations for Launch (Batch 1 & Batch 2):
No. | Destinations | Batch | EMP Status |
|---|---|---|---|
Athens | Athens | 1 | READY |
1 | Bali | 2 | TO BUILD |
2 | Bangkok | 1 | READY |
3 | Barcelona | 1 | READY |
4 | Colombo | 2 | TO BUILD |
5 | Dubai | 1 | READY |
6 | Edinburgh | 2 | READY |
7 | Florence | 1 | READY |
8 | Lisbon | 2 | READY |
9 | London | 1 | READY |
10 | Malaga | 1 | READY |
11 | Marrakesh | 2 | TO BUILD |
12 | Palma de Mallorca | 1 | READY |
13 | Phuket | 1 | READY |
Key Milestones
Milestone | Owner | ETA | Status |
|---|---|---|---|
Define destinations, channels and deployment | Holibob / Secret Escapes |
| |
Provide webhook and data requirements | Holibob |
| |
Provide access to Meta Business Account | Secret Escapes |
| |
Set up WhatsApp Business Account and set up communications | Holibob |
| |
Set up domain | Secret Escapes |
| |
Set up Experience Marketing Platform | Holibob |
| |
Demo & Sign Off | Holibob / Secret Escapes |
| |
Go-Live | Holibob / Secret Escapes |
|